From patients to guests, employees and volunteers; all these important audiences must come in contact with and gain a level of trust and familiarity with your gift shop’s brand in order to maximize sales. Whether it is the physical appearance of your logo and signage, to its placement and positioning both in and outside your physical location; your brand says something to customers about the quality, product selection and service they will come to expect from you. During this session, you will learn the fundamentals of brand design, positioning, and promotion as it relates to your store location, online presence, and most effective use in all marketing mediums.