Client Testimonials
 > Amy Hilliard, The ComfortCake Company |
 “As I have built my business, the WBDC has been an invaluable support. From my testing of the initial concept to financing expertise and just works of encouragement, they have continuously been there for me. In turn, I am there for them.”
A former marketing guru and Harvard M.B.A. grad, Amy Hilliard decided to take on the most challenging product launch of all - her own. She soon found her masterpiece. After listening to her friends and family tout her prized Southern-style pound cake for 20 years, Hilliard decided to combine her marketing skills with her kitchen skills - a legacy she inherited from her grandfather - and launch the ComfortCake brand. Founded in January of 2001, The ComfortCake Company LLC is the developer of gourmet pound cakes made of the most flavorful and highest quality ingredients that are distributed nationwide to the public as well as to corporate consumers such as United Airlines, Chicago Public Schools and Nordstrom's.
Additionally, Hilliard is the president of The Hilliard Group, LLC, a six-year-old strategic marketing consulting and product development firm headquartered in Chicago, whose client list includes the likes of The Gap, IBM, American Express, and Kraft Foods. A worldwide speaker on marketing and entrepreneurship, Hilliard is also currently writing a book based on her own entrepreneurial endeavors titled Passion by the Pound: The Story of ComfortCake - Lessons Learned on the Way to My First Million."
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