WBDC, 8 S. Michigan Avenue, 4th Floor, Chicago, IL 60603
This workshop has been cancelled.
You've set up your business social media profiles and you're currently posting content on all of them. Great! But, do you know how well your content is performing? What tools are you using to measure success of your campaigns? How often do you pay attention to the analytics? In this 2-hour workshop, hosted by Katy Lynch, we'll cover the latest tools out that are taking the social web by storm. We'll deep dive into how the tools work, which metrics matter most, and what types of content you need to create in order to get the most out of your social media strategy!
You will leave the workshop with practical knowledge and skills which can be immediately applied to your business.
Presenter: Katy Lynch
Originally from Scotland, Katy Lynch
is President & Co-founder of SocialKaty, Inc, a Chicago-based Social Media Marketing agency that manages online communities for brands. SocialKaty’s services include day-to-day management of Facebook, Twitter, Google+, Pinterest, LinkedIn and blogs for brands as well as social advertising, social contests, design and development. In two years, SocialKaty has successfully grown into a 27-employee operation, funded by Lightbank, and has a diverse portfolio of clients, ranging from medium-to-large sized businesses across the United States and abroad. In September 2012, Katy was named one of the Top 50 Tech influencers by Crain's Chicago Business