Developing a well-planned marketing strategy for your business is a critical ingredient for business success. Marketing covers various aspects of your business. It involves much more than just advertising.
Marketing involves 4 processes – the 4 ‘Ps’ of Marketing:
- Product: What products and/or services will your business offer today and in the future?
- Pricing: How much should you sell your products or services for?
- Promotion: How will potential customers find out about your products or services?
- Place: How do you place your products or services in front of the customers (distribution)?
Client Testimonial
“I came to the WBDC to get a loan for my business, but then was advised by the WBDC counselor that my real problem was marketing. The WBDC helped me to develop a marketing plan that fit my budget and was targeted to the right people.”
Who Can Benefit?
Marketing is critical for all businesses at every stage of development from start-up to expansion.
How We Can Help You
The WBDC provides one-on-one counseling and a variety of workshops to help you develop your marketing strategy.
Workshops
Market Research - Part of the Jumpstart Series
Are You Ready For a Government Contract?
Other workshops are offered on a variety of sales and marketing topics throughout the year. For more information contact the WBDC at 312-853-3477, x0 or wbdc@wbdc.org.
Counseling
One-on-one counseling ppointments on marketing strategies with a WBDC counselor can be scheduled by calling 312 853 3477 x 0
Next Steps
1. Review the basic information on the next four screens on marketing to determine in which areas of marketing you require assistance.
2. Check out other sections of the Tools & Resources, including:
3. Visit the Marketing Mall at the Online Women’s Business Center Marketing Mall.
4. Attend the WBDC Training Seminars such as Market Research in the JumpStart program or the NxLevel Workshop Series.
5. If you are an existing business, schedule an appointment with a WBDC Marketing consultant.
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