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What is placement?
Sales and distribution activities that position your products and services in front of your customers. Some businesses will sell their product or service directly to the end user (direct sales). Other businesses will sell to a middleman or distributor who then sells to the end user (indirect sales).
Can you answer these questions about placement efforts?
- Do you know how and where your target market buys your product or uses your service?
- Are there innovative ways that you could get your product or service to your target market that would be less expensive, more efficient, or easier for your customer?
Next Steps:
1. To discuss your companies options for getting your product or service to your target market set up an appointment with a WBDC business counselor by calling 312-853-3477, x0.
2. For more in-depth information about developing your product strategy visit the Online Women’s Business Center Marketing Mall.
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