Women's Business Development Center

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Market Your Business

> Promotion

What is promotion?
Activities that create awareness of your product or service so that customers and potential customers will know what you have to offer.

Can you answer these questions about promotional efforts?

Have you created a corporate image with consistent use of logo, message, collateral material, etc. to create brand identity?
Do you have a budget for marketing and sales efforts?
Given the habits of your customers do you know what is (are) the best way(s) to reach your customers – advertising, public relations, trade shows sponsorship & promotions?

Do you know which of these promotional efforts would be appropriate to reach your target market?

Advertising in various forms of print, internet, radio, or television media.
Deployment of a sales force
Direct mail
Telemarketing
Permission based e-mail campaigns
Development and distribution of collateral material such as brochures
Development of a website
Signs
Listing and possibly display advertising in the yellow pages
Coupons or discounts
Free or reduced price product or service trials
Public relations leading to press on your company
Listing in industry databases
Networking

Next Steps:
1. Learn more about marketing on the Internet by signing up for WBDC workshops.

2. Discuss your promotional strategies with the WBDC Marketing Consultant by calling 312-853-3477, x0.

3. For more in-depth information about developing your product strategy visit the Online Women’s Business Center Marketing Mall.

Finding Your Market

American Marketing Association Resource Library

Illinois Department of Commerce and Economic Opportunity (IDCEO)

Market Research

Marketing Virtual Library

Online Women's Business Center Marketing Mall

Place

Price

Product

Promotion

8 South Michigan • Suite 400 • Chicago, IL • 60603-3306 • (312) 853-3477 • Fax (312) 853-0145 • wbdc@wbdc.org