Get your business ready for Small Business Saturday®

The Women’s Business Development Center is proud to support Small Business Saturday®, which unites communities to support businesses on the Saturday after Thanksgiving. It’s a holiday shopping tradition that celebrates all types of small businesses, from corner stores to food trucks to online boutiques.

Your business is an important part of our business, and we want to help it grow. Participating in Small Business Saturday is a great way to promote your business and reach new customers. Take advantage of all the resources available to help you and your business get the most out of Nov 25.

Visit to find:

Marketing Materials

You can create customized marketing materials for your storefront, website, and social networks, and download them for free using the Shop Small® Studio.


Transform your store and make an impression with free merchandise from American Express, while supplies last. Quantities are limited, so don’t wait. To get yours, apply online starting Oct 1. Terms apply.

Tips and Insights

Find more inspiration and ideas for your business. Learn how to make the most of Small Business Saturday from fellow business owners.

How to Get More Involved

Check with local business associations to see how your business can participate in local Small Business Saturday events and promotions. Or step up to become a Neighborhood Champion and rally other small businesses in your community.

Join us this Nov 25 and celebrate Small Business Saturday with your customers.

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