Business and PR Business Lab

Learn How to Market – A “How-to” for Businesses that Want to Expand Their Reach And Elevate Their Brand

Do you need help determining the right marketing strategies and tools for your business? Come to hear our experts talk about innovative marketing techniques to reach your customers more effectively. Learn about how to incorporate social and traditional media, direct mail, printed collateral, and grassroots marketing efforts to build a dynamic plan to strengthen your brand and generate leads. You’ll also identify what new and innovative marketing channels and methods you should be integrating into your current marketing plan!

#influencer #DigitalMarketing #MediaRelations #SocialMedia #ContentDevelopment #BrandStrategy

Moderator
Matthew Doubleday, Senior Vice President of Marketing, Wintrust Financial Corporation

Panelists
Lisa Emerick, Former Associate Publisher, Crain’s Chicago Business (2014-2016)
Susan Reilly, Founder/President, Reilly Connect
Jean Marie Saidler, Founder/President, JMS Marketing, Inc.

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