BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Women's Business Development Center - ECPv6.11.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.wbdc.org/en/
X-WR-CALDESC:Events for Women's Business Development Center
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240220
DTEND;VALUE=DATE:20240221
DTSTAMP:20260919T192111
CREATED:20240117T163648Z
LAST-MODIFIED:20240117T165344Z
UID:30189-1708387200-1708473599@www.wbdc.org
SUMMARY:APPLICATION DEADLINE | Plan for Profit Spring 2024
DESCRIPTION:Are you ready to embark on a transformative journey to shape the future of your business?\nWe’re thrilled to introduce our innovative Plan For Profit program\, now at no cost\, designed for passionate entrepreneurs like you who are eager to start or expand their business ventures. The Illinois SBDC at the Women’s Business Development Center (WBDC) provides a comprehensive training program for entrepreneurs learning to work on their business\, whether they are start-up or emerging businesses. \nProgram Benefits\n\nConduct market research to identify target customers\nStrengthen marketing strategies and brand\nReceive financial advising and loan assistance\nGet one-on-one mentoring\nAccess online or in-person training\n\nSix Weeks to Success\nOver the course of six weeks\, you will: \n\nCreate a business model canvas\, including target market and value propositions\nTest your business idea in the marketplace\nFocus on key areas of your business\nPitch to an expert panel and get feedback\nHave a one-on-one advising session\n\nUpon completion\, you’ll receive a program certificate to showcase your new business acumen. \nProgram Prerequisites\n\nAttend the 2-session virtual boot camp\nCommit to one business idea for development\nAssess your business concept and readiness with our Director\nBring a laptop or tablet to sessions\nComplete a program application\n\nPlan For Profit Boot Camp: Your First Step!\nTake the first step in this exciting journey by registering for our Plan For Profit Boot Camp sessions. These sessions are a prerequisite for the comprehensive program and will pave the way for your success. \nDetails\nWhere? \nVia Zoom \nPrerequisite Bootcamp Sessions: \nSession 1: Thursday\, February 22\, 2024 | 9 am – 11 am\, CST \nSession 2: Thursday\, February 29\, 2024 | 9 am – 11 am\, CST
URL:https://www.wbdc.org/en/event/application-deadline-plan-for-profit-spring-2024/
CATEGORIES:Start-Up & Emerging Businesses
ATTACH;FMTTYPE=image/png:https://www.wbdc.org/wp-content/uploads/2023/01/2023-Cohort-Flyer-4-e1673459150656.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240220T120000
DTEND;TZID=America/Chicago:20240220T130000
DTSTAMP:20260919T192111
CREATED:20240124T214942Z
LAST-MODIFIED:20240124T215513Z
UID:30263-1708430400-1708434000@www.wbdc.org
SUMMARY:Lunch and Learn: Creating an Actionable Marketing Plan
DESCRIPTION:The Illinois SBDC at the WBDC is partnering with the Chicago Chapter of the American Marketing Association to offer “Creating an Actionable Marketing Plan.” Learn how to create an actionable marketing plan using a simple\, “plan-on-a-page” approach. \nThis session will provide you the tools and training to help identify your ideal target audience\, define your goals and strategic initiatives\, choose the right channels with the right content and set KPIs in order to move the needle for your business. \nThe one-hour\, virtual workshop is for small businesses that manage marketing themselves but need a practitioner to help them get started. What it is: \n\n1-hour virtual workshop\nLearn how to create an actionable marketing plan using a simple “Plan on a Page” approach\nFor businesses that want to manage marketing themselves but need an expert practitioner to help them get started\n\nThis session will give you the tools to identify your ideal target audience\, define your goals and strategic initiatives\, choosing the right channels and content tactics\, and tracking your KPIs What attendees walk away with: \n\nStart of their own Marketing Plan\nA downloadable template\nNetwork of like-minded marketers\n\nThis workshop will be facilitated by Shannon Lee\nAs Senior VP of Creative at StudioNorth (B2B brand and marketing agency)\, Shannon leads a high-performing team of content creators and develops brand strategies and full-funnel marketing campaigns for her clients. With more than 20 years of creative marketing experience\, she has worked with Fortune 500 brands\, B2B\, B2C\, and nationally recognized non-profit organizations. Shannon understands the power of bringing a brand’s heart and soul into their marketing communications and believes it’s the only way to truly connect with an audience. \nShannon is a Past President of AMA Chicago\, and she led her chapter in receiving the Silver Chapter of the Year award in FY 2021-22. \n \n  \nPresented by the Illinois Small Business Development Center at the Women’s Business Development Center. \n \n\nThe Illinois SBDC at WBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and the Illinois Department of Commerce & Economic Opportunity. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance\, please contact (312) 853-3477 ext. 100.
URL:https://www.wbdc.org/en/event/lunch-and-learn-creating-an-actionable-marketing-plan/
CATEGORIES:Established Businesses,Start-Up & Emerging Businesses
END:VEVENT
END:VCALENDAR