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SUMMARY:Digital Mastery Workshop Series | Smart Marketing: Leveraging AI for Entrepreneurial Success
DESCRIPTION:Explore the transformative power of AI in marketing. Learn how to use AI to streamline content creation\, targeting the right audience with precision and boosting your business’s visibility.
URL:https://www.wbdc.org/en/event/digital-mastery-workshop-series-ai-for-small-business-marketing/
CATEGORIES:Virtual
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SUMMARY:Lunch and Learn: Google Analytics Four for Non-Techie Marketers
DESCRIPTION:In this hands-on workshop\, you’ll learn to use those key reports and features of Google Analytics to find marketing insights fast. We’ll stick with the practical approach: from question\, to answer to action. After confirming that things are set up well (key events\, campaign tracking) we’ll \n\nWhich of your traffic sources contribute to which outcomes? (traffic\, lead gen)\nWhich of your articles gets the most traction from which sources?\nWhich email campaigns are best supporting your marketing goals?\nWhat are people clicking on in your main navigation?\n\nAs a bonus\, we’ll demonstrate how AI can help with the analysis. When we’re done\, you’ll have new confidence in your ability to get value from Google Analytics. You might even decide it’s fun. \nSession will be conducted by Andy Crestodina\, Co-Founder & CMO at Orbit Media.  \nAndy Crestodina is a Co-Founder and CMO of Orbit Media\, an award-winning 50-person digital agency in Chicago.\nOver the past 24 years\, Andy has provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy\, SEO\, GA4\, AI\, and visitor psychology. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.\n\nTop 10 Online Marketing Experts\, Forbes\nTop 50 Marketing Influencer\, Entrepreneur Magazine\nTop 25 Content Marketers\, Express Writers/Buzzsumo\nTop 10 Social Media Influencers\, Social Media Explorer\n\n\nPresented by the Illinois Small Business Development Center at the Women’s Business Development Center. \n\n\n\n\nThe Illinois SBDC at WBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and the Illinois Department of Commerce & Economic Opportunity. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance\, please contact (312) 853-3477 ext. 100.
URL:https://www.wbdc.org/en/event/lunch-and-learn-google-analytics-four-for-non-techie-marketers/
CATEGORIES:Established Businesses
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