BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Women's Business Development Center - ECPv6.11.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Women's Business Development Center
X-ORIGINAL-URL:https://www.wbdc.org/en/
X-WR-CALDESC:Events for Women's Business Development Center
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240220T120000
DTEND;TZID=America/Chicago:20240220T130000
DTSTAMP:20261014T013453
CREATED:20240124T214942Z
LAST-MODIFIED:20240124T215513Z
UID:30263-1708430400-1708434000@www.wbdc.org
SUMMARY:Lunch and Learn: Creating an Actionable Marketing Plan
DESCRIPTION:The Illinois SBDC at the WBDC is partnering with the Chicago Chapter of the American Marketing Association to offer “Creating an Actionable Marketing Plan.” Learn how to create an actionable marketing plan using a simple\, “plan-on-a-page” approach. \nThis session will provide you the tools and training to help identify your ideal target audience\, define your goals and strategic initiatives\, choose the right channels with the right content and set KPIs in order to move the needle for your business. \nThe one-hour\, virtual workshop is for small businesses that manage marketing themselves but need a practitioner to help them get started. What it is: \n\n1-hour virtual workshop\nLearn how to create an actionable marketing plan using a simple “Plan on a Page” approach\nFor businesses that want to manage marketing themselves but need an expert practitioner to help them get started\n\nThis session will give you the tools to identify your ideal target audience\, define your goals and strategic initiatives\, choosing the right channels and content tactics\, and tracking your KPIs What attendees walk away with: \n\nStart of their own Marketing Plan\nA downloadable template\nNetwork of like-minded marketers\n\nThis workshop will be facilitated by Shannon Lee\nAs Senior VP of Creative at StudioNorth (B2B brand and marketing agency)\, Shannon leads a high-performing team of content creators and develops brand strategies and full-funnel marketing campaigns for her clients. With more than 20 years of creative marketing experience\, she has worked with Fortune 500 brands\, B2B\, B2C\, and nationally recognized non-profit organizations. Shannon understands the power of bringing a brand’s heart and soul into their marketing communications and believes it’s the only way to truly connect with an audience. \nShannon is a Past President of AMA Chicago\, and she led her chapter in receiving the Silver Chapter of the Year award in FY 2021-22. \n \n  \nPresented by the Illinois Small Business Development Center at the Women’s Business Development Center. \n \n\nThe Illinois SBDC at WBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and the Illinois Department of Commerce & Economic Opportunity. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance\, please contact (312) 853-3477 ext. 100.
URL:https://www.wbdc.org/en/event/lunch-and-learn-creating-an-actionable-marketing-plan/
CATEGORIES:Established Businesses,Start-Up & Emerging Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20261014T013453
CREATED:20240108T202458Z
LAST-MODIFIED:20240123T152250Z
UID:30151-1708473600-1708559999@www.wbdc.org
SUMMARY:APPLICATION DEADLINE | ScaleUp Spring 2024
DESCRIPTION:A 9-week online class for emerging business owners in Chicago and Milwaukee to learn and grow in a community of like-minded entrepreneurs.\nOur award-winning ScaleUp program assists established businesses ready to scale their business to new markets and new revenue. The ScaleUp team equips entrepreneurs with the business acumen\, resources\, and tools necessary to maintain a profitable business with comprehensive business development services. As entrepreneurs scale their businesses\, they retain and create jobs\, fuel economic growth\, and build strong communities. \nWhat You Will Learn\nBusiness owners receive group advising and one-on-one mentoring\, plus business sustainability and growth planning assistance. The core competencies for the course are realized through course activities designed to help our business clients: \n\nCreate an Effective Marketing & Sales Strategy \nDefine The Competition \nUnderstand Who Are Your “Ideal” Customers \nMaster Your Numbers \nCreate an Actionable Growth Plan \n\nProgram Details\nWhen? Tuesdays\, February 27-April 23 | 9:30 am – 12:30 pm\, CST \nWho? Milwaukee and Chicago Businesses \nWhere? Hybrid\, Milwaukee participants will meet two times in Milwaukee and Chicago participants will be two times in Chicago. \nQualifications: \n\nBusiness Age: Two Years or More\nEmployees: Two or More\nOwner: Working Full-Time in Business\nRevenue: $15\,000 or More\n\nFacilitator: Francisco Ramirez | framirez@wbdc.org \nLead Funder
URL:https://www.wbdc.org/en/event/application-deadline-scaleup-spring-2024/
CATEGORIES:Established Businesses
ATTACH;FMTTYPE=image/png:https://www.wbdc.org/wp-content/uploads/2024/01/FOR-MARKETING-TEAM-ONLY-Cohort-Banner-8.5-×-4-in.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20261014T013453
CREATED:20240109T182613Z
LAST-MODIFIED:20240123T170324Z
UID:30158-1708473600-1708559999@www.wbdc.org
SUMMARY:APPLICATION DEADLINE | ScaleHigher Spring 2024
DESCRIPTION:Working IN your business…leaving no time to work ON your business?\nThursdays\, February 29 – May 2\, 2024\nA 10-week online class for established business owners\, where you can learn and grow in a community of like-minded entrepreneurs. \nScaleHigher brings together traditional business education\, leadership training\, and digital skills knowledge into one cohort. Business owners receive hands-on learning opportunities from subject matter experts\, 1:1 coaching from branding and digital tools experts\, as well as a unique opportunity for business leaders to connect with and learn from other entrepreneurs in the course. \nToday’s business owners realize the importance of approaching their businesses with growth in mind\, while also considering anticipated challenges and developing strategies to overcome them. This course is designed to help entrepreneurs realize the potential in having a growth mindset and how to utilize that potential to increase system effectiveness\, brand loyalty\, and revenue. \nCourse Topics Include: \nGROWTH MINDSET | LEADERSHIP | MARKETING | FINANCES  \nLeadership & Growth Mindset   \n\nUnderstanding a Growth Mindset \nLeadership vs. Management   \n\n\nDeep-Dive Marketing  \n\nUnderstanding the Sales Cycle & the Customer Journey \nBusiness Analytics & Your Social Media Presence \nGetting Ready for Certification/Is it Right for Your Business?  \n\n\nFinances  \n\nUnderstanding Business Finance \nEvaluating Your Business’ Financial Position\n\nTake Action  \n\nPulling it All Together for Growth/Creating an Actionable Plan \nActing on Your Growth Plan\n\nCohort Details\nWhen: Wednesdays\, February 28 – May 1\, 2024   \nWho: Chicago Area Businesses \nWhere: Zoom \nQualifications:   \n\nBusiness Age: Two Years or More \nRevenue: $75\,000 or More\nEmployees: Two or More\nStatus: Working on Business Full-Time\nTechnology: Business Website/Online Presence Required and Using an Analytical Tool \n\nFacilitator: Myeisha Grady | mgrady@wbdc.org \n\nLead Funder\n \nWith Support From
URL:https://www.wbdc.org/en/event/application-deadline-scalehigher-spring-2024/
CATEGORIES:Established Businesses
ATTACH;FMTTYPE=image/png:https://www.wbdc.org/wp-content/uploads/2023/01/Cohort-Marketing-8.5-×-4-in-3-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20261014T013453
CREATED:20240109T184038Z
LAST-MODIFIED:20240123T162747Z
UID:30164-1708473600-1708559999@www.wbdc.org
SUMMARY:APPLICATION DEADLINE | ScaleHigher Midwest Spring 2024
DESCRIPTION:Working IN your business…leaving no time to work ON your business?\nThursdays\, February 29 – May 2\, 2024\nA 10-week online class for established business owners\, where you can learn and grow in a community of like-minded entrepreneurs. \nScaleHigher brings together traditional business education\, leadership training\, and digital skills knowledge into one cohort. Business owners receive hands-on learning opportunities from subject matter experts\, 1:1 coaching from branding and digital tools experts\, as well as a unique opportunity for business leaders to connect with and learn from other entrepreneurs in the course. \nToday’s business owners realize the importance of approaching their businesses with growth in mind\, while also considering anticipated challenges and developing strategies to overcome them. This course is designed to help entrepreneurs realize the potential in having a growth mindset and how to utilize that potential to increase system effectiveness\, brand loyalty\, and revenue. \nCourse Topics Include: \nGROWTH MINDSET | LEADERSHIP | MARKETING | FINANCES  \nLeadership & Growth Mindset   \n\nUnderstanding a Growth Mindset \nLeadership vs. Management   \n\nDeep-Dive Marketing  \n\nUnderstanding the Sales Cycle & the Customer Journey \nBusiness Analytics & Your Social Media Presence   \n\nFinances  \n\nUnderstanding Business Finance \nEvaluating Your Business’ Financial Position\n\nTake Action  \n\nPulling it All Together for Growth/Creating an Actionable Plan \nActing on Your Growth Plan\n\nCohort Details\nWhen: Thursdays\, February 29 – May 2\, 2024 \nWho: Midwest Businesses (Illinois\, Wisconsin\, Minnesota\, Missouri\, Iowa)  \nWhere: Zoom \nQualifications:   \n\nBusiness Age: Two Years or More \nRevenue: $75\,000 or More\nEmployees: Two or More\nStatus: Working on Business Full-Time\nTechnology: Business Website/Online Presence Required and Using an Analytical Tool \nThis cohort is for Certified WBEs through WBENC and Certified MBEs through NMSDC\n\nFacilitator: Dr. Kristin Morris | kmorris@wbdc.org \n\nLead Funder
URL:https://www.wbdc.org/en/event/application-deadline-scalehigher-midwest-spring-2024/
CATEGORIES:Established Businesses
ATTACH;FMTTYPE=image/png:https://www.wbdc.org/wp-content/uploads/2023/01/Cohort-Marketing-8.5-×-4-in-3-1.png
END:VEVENT
END:VCALENDAR