{"id":34148,"global_id":"www.wbdc.org\/en\/?id=34148","global_id_lineage":["www.wbdc.org\/en\/?id=34148"],"author":"33","status":"publish","date":"2025-08-21 17:43:46","date_utc":"2025-08-21 22:43:46","modified":"2025-08-28 10:39:46","modified_utc":"2025-08-28 15:39:46","url":"https:\/\/www.wbdc.org\/en\/event\/road-to-success-2-0-pre-venture-and-emerging-cohort\/","rest_url":"https:\/\/www.wbdc.org\/en\/wp-json\/tribe\/events\/v1\/events\/34148","title":"Road to Success 2.0 | Pre-Venture and Emerging Cohort | Registration Deadline","description":"<h4>Ready to Take Your Business Vision to the Next Level? Road to Success 2.0 Awaits<\/h4>\n<p>Road to Success 2.0 is a three-session cohort, for which the Road to Success cohort is a prerequisite. Road to Success 2.0 guides pre-venture and emerging businesses towards success by going more in depth into areas crucial for business growth. The cohort will cover necessary business concepts such as marketing &amp; branding, customer discovery, goal setting, pricing strategy, as well as revenue forecasting.<\/p>\n<h4>Objectives<\/h4>\n<p>During the cohort, participants will:<\/p>\n<ul>\n<li>Review the initial steps of setting up a business in IL<\/li>\n<li>Learn how to set goals and create a list of actionable items<\/li>\n<li>Vet their business idea<\/li>\n<li>Get to know their industry<\/li>\n<li>Learn marketing &amp; branding and customer discovery<\/li>\n<li>Define their unique value proposition &amp; the minimum viable product<\/li>\n<li>Think about the sales &amp; customer service<\/li>\n<li>Set up the growth wheel &amp; review the goal setting<\/li>\n<li>Go over the financial aspects of running a business<\/li>\n<li>Discover the digital tools for new entrepreneurs<\/li>\n<li>Be introduced the basics of accounting.<\/li>\n<\/ul>\n<h4>Session Breakdown<\/h4>\n<p><strong>Session One:<\/strong>\u00a0Knowing your industry. Marketing, branding &amp; customer discovery<\/p>\n<p><strong>Session Two:<\/strong>\u00a0Unique value proposition. Growth wheel. The financial side of running a business<\/p>\n<p><strong>Session Three:<\/strong>\u00a0Digital tools for emerging entrepreneurs and Introduction to Accounting<\/p>\n<p><strong>Graduation<\/strong>\u00a0\u2013 after completing the cohort, a networking event at a local business<\/p>\n<h4>Cohort Details<\/h4>\n<p><strong>When:\u00a0<\/strong>Every Tuesday | 9:00 am-11:00 am, CST | September 16 \u2013 September 30, 2025<\/p>\n<p><strong>Where:\u00a0<\/strong>Via Zoom meetings<\/p>\n<h4>Ready to Start Your Journey?<\/h4>\n<p>Spaces are limited, so don\u2019t miss this opportunity to gain valuable insights, connect with fellow entrepreneurs, and receive personalized guidance from industry experts.<\/p>\n<p><a class=\"custom-link no-lightbox custom-link no-lightbox\" title=\"SBA-PoweredBy-govlink\" href=\"https:\/\/www.sba.gov\/local-assistance\" target=\"_self\" rel=\"noopener\" aria-label=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23958 alignnone\" src=\"https:\/\/www.wbdc.org\/wp-content\/uploads\/2022\/08\/SBA-PoweredBy-govlink.png\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" srcset=\"https:\/\/www.wbdc.org\/wp-content\/uploads\/2022\/08\/SBA-PoweredBy-govlink.png 640w, https:\/\/www.wbdc.org\/wp-content\/uploads\/2022\/08\/SBA-PoweredBy-govlink-233x300.png 233w\" alt=\"\" width=\"211\" height=\"272\" \/><\/a><\/p>\n<p data-pm-slice=\"1 1 []\">Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration.\u00a0 All opinions, conclusions, and\/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.<\/p>","excerpt":"","slug":"road-to-success-2-0-pre-venture-and-emerging-cohort","image":{"url":"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/02\/Copy-of-Cohort-Email-Banner-Promo-Template.png","id":33343,"extension":"png","width":1640,"height":924,"filesize":1453443,"sizes":{"medium":{"width":300,"height":169,"mime-type":"image\/png","filesize":69406,"url":"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/02\/Copy-of-Cohort-Email-Banner-Promo-Template-300x169.png"},"large":{"width":1024,"height":577,"mime-type":"image\/png","filesize":604719,"url":"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/02\/Copy-of-Cohort-Email-Banner-Promo-Template-1024x577.png"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":36810,"url":"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/02\/Copy-of-Cohort-Email-Banner-Promo-Template-150x150.png"},"medium_large":{"width":768,"height":433,"mime-type":"image\/png","filesize":360888,"url":"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/02\/Copy-of-Cohort-Email-Banner-Promo-Template-768x433.png"},"1536x1536":{"width":1536,"height":865,"mime-type":"image\/png","filesize":1213902,"url":"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/02\/Copy-of-Cohort-Email-Banner-Promo-Template-1536x865.png"},"thumbnail-square":{"width":500,"height":500,"mime-type":"image\/png","filesize":309388,"url":"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/02\/Copy-of-Cohort-Email-Banner-Promo-Template-500x500.png"}}},"all_day":true,"start_date":"2025-09-16 00:00:00","start_date_details":{"year":"2025","month":"09","day":"16","hour":"00","minutes":"00","seconds":"00"},"end_date":"2025-09-16 23:59:59","end_date_details":{"year":"2025","month":"09","day":"16","hour":"23","minutes":"59","seconds":"59"},"utc_start_date":"2025-09-16 05:00:00","utc_start_date_details":{"year":"2025","month":"09","day":"16","hour":"05","minutes":"00","seconds":"00"},"utc_end_date":"2025-09-17 04:59:59","utc_end_date_details":{"year":"2025","month":"09","day":"17","hour":"04","minutes":"59","seconds":"59"},"timezone":"America\/Chicago","timezone_abbr":"CDT","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"","values":[]},"website":"https:\/\/us02web.zoom.us\/meeting\/register\/DltKvq-aS1WsVzpjYvJRRQ#\/registration","show_map":false,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Start-Up &amp; Emerging Businesses","slug":"startup-and-emerging-businesses","term_group":0,"term_taxonomy_id":96,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":164,"filter":"raw","id":96,"urls":{"self":"https:\/\/www.wbdc.org\/en\/wp-json\/tribe\/events\/v1\/categories\/96","collection":"https:\/\/www.wbdc.org\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Road to Success 2.0 | Pre-Venture and Emerging Cohort | Registration Deadline","description":"&lt;p&gt;Ready to Take Your Business Vision to the Next Level? 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