{"id":37299,"global_id":"www.wbdc.org\/en\/?id=37299","global_id_lineage":["www.wbdc.org\/en\/?id=37299"],"author":"33","status":"publish","date":"2026-10-01 13:50:40","date_utc":"2026-10-01 18:50:40","modified":"2026-10-01 13:50:40","modified_utc":"2026-10-01 18:50:40","url":"https:\/\/www.wbdc.org\/en\/event\/developing-your-brands-narrative-for-2027\/","rest_url":"https:\/\/www.wbdc.org\/en\/wp-json\/tribe\/events\/v1\/events\/37299","title":"Developing Your Brand’s Narrative for 2027","description":"

Wednesday, November 4th at 10am CST, join the Cook County WBDC for a high performance webinar that helps business leaders understand the components of their brand strategy.<\/p>\n

Brand strategy helps you share your story AND adjust to market shifts or industry disruption, without compromising your brand’s position or promise. This webinar will cover the foundations of brand strategy including what a brand platform is, Jayne Agency\u2019s 10 Brand Assets\u2122, and how to build dependable, scalable, repeatable revenue from focused storytelling.<\/p>\n

Stride into 2027 with brand clarity which translates into leadership confidence. Sign up now!<\/p>\n

Featured Speaker: Brooke Foley<\/strong><\/p>\n

\n

On a mission to make sure every business in the world has access to high quality brand strategy.<\/p>\n

Obsessed with Brand Clarity and the business breakthroughs that come with it, Brooke is known for guiding individuals, teams, companies, communities and initiatives to establish their strategic brand platform, including their position and promise. Brooke\u2019s agency is unique in their ability to build evidence-based brand platforms for small to mid-sized businesses looking to break down barriers and drive growth. Her team and methodology are the go-to resource for brand strategy, strategic planning, storytelling and sustainable brand platforms. They have brought evidence-based solutions to clients like American Red Cross (research and positioning), PepsiCo (evidence based storytelling), and EverTec (product development, innovation and strategic planning). Jayne Agency is known for providing brand strategy support to NMSDC EYE\u2019s cohorts for 8+ years, drove innovation in the WBENC Pitch Academy and Hot Seat, and speaks regularly on the topic of business brand, strategy, user research, identity development and personal brand.<\/p>\n

Award Winning 2020 Enterprising Woman of the Year Winner | 2022 100 Women to KNOW | 2025 NAWBO Visionary Awardee | 2026 WBDC Faces of Impact Honoree | Keynote speaker | Author | Investor | Board Chair of It\u2019s Not Just Dinner| Board Member of Highland Park Chamber of Commerce, Gigi\u2019s Playhouse, Inc.<\/p>\n<\/div>\n

<\/div>\n
Part of The Source x WBDC Webinar Series<\/strong><\/div>\n
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