{"id":31777,"date":"2024-07-30T14:00:04","date_gmt":"2024-07-30T19:00:04","guid":{"rendered":"https:\/\/www.wbdc.org\/?post_type=tribe_events&p=31777"},"modified":"2024-07-30T14:00:04","modified_gmt":"2024-07-30T19:00:04","slug":"lunch-and-learn-google-analytics-four-for-non-techie-marketers","status":"publish","type":"tribe_events","link":"https:\/\/www.wbdc.org\/en\/event\/lunch-and-learn-google-analytics-four-for-non-techie-marketers\/","title":{"rendered":"Lunch and Learn: Google Analytics Four for Non-Techie Marketers"},"content":{"rendered":"

In this hands-on workshop, you\u2019ll learn to use those key reports and features of Google Analytics to find marketing insights fast. We\u2019ll stick with the practical approach: from question, to answer to action. After confirming that things are set up well (key events, campaign tracking) we\u2019ll<\/p>\n

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  1. Which of your traffic sources contribute to which outcomes? (traffic, lead gen)<\/li>\n
  2. Which of your articles gets the most traction from which sources?<\/li>\n
  3. Which email campaigns are best supporting your marketing goals?<\/li>\n
  4. What are people clicking on in your main navigation?<\/li>\n<\/ol>\n

    As a bonus, we\u2019ll demonstrate how AI can help with the analysis. When we\u2019re done, you\u2019ll have new confidence in your ability to get value from Google Analytics. You might even decide it\u2019s fun.<\/p>\n

    Session will be conducted by Andy Crestodina, Co-Founder & CMO at Orbit Media.\u00a0<\/strong><\/p>\n

    Andy Crestodina is a Co-Founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.<\/div>\n
    Over the past 24 years, Andy has provided guidance to 1000+ businesses. He\u2019s written hundreds of articles on content strategy, SEO, GA4, AI, and visitor psychology. He\u2019s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.<\/div>\n
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    • Top 10 Online Marketing Experts, Forbes<\/li>\n
    • Top 50 Marketing Influencer, Entrepreneur Magazine<\/li>\n
    • Top 25 Content Marketers, Express Writers\/Buzzsumo<\/li>\n
    • Top 10 Social Media Influencers, Social Media Explorer<\/li>\n<\/ul>\n
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      Presented by the Illinois Small Business Development Center at the Women\u2019s Business Development Center.<\/p>\n<\/div>\n

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      The Illinois SBDC at WBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and the Illinois Department of Commerce & Economic Opportunity. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance, please contact (312) 853-3477 ext. 100.<\/p>\n<\/div>\n

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