{"id":34115,"date":"2025-08-06T11:31:11","date_gmt":"2025-08-06T16:31:11","guid":{"rendered":"https:\/\/www.wbdc.org\/?post_type=tribe_events&#038;p=34115"},"modified":"2025-08-06T11:31:11","modified_gmt":"2025-08-06T16:31:11","slug":"the-sweet-spot-marketing-to-where-theyre-at","status":"publish","type":"tribe_events","link":"https:\/\/www.wbdc.org\/en\/event\/the-sweet-spot-marketing-to-where-theyre-at\/","title":{"rendered":"The Sweet Spot: Marketing to Where They&#8217;re At"},"content":{"rendered":"<p>Small business owners feel pressure to be everywhere but the actual solution is to meet your audience where they are. Vanessa Jackson, Vice President of Sweetness at The Lemon Ad Stand, shares how to target your precious time and marketing dollars to the greatest effect. Don\u2019t dance on TikTok if that\u2019s not where you gain sales. Discover where to allocate marketing efforts to generate sales.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Part of\u00a0The Source\u00a0Business Webinar Series<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-33832\" src=\"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/05\/The-Source-Logo-768x340-1-300x133.png\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" srcset=\"https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/05\/The-Source-Logo-768x340-1-300x133.png 300w, https:\/\/www.wbdc.org\/wp-content\/uploads\/2025\/05\/The-Source-Logo-768x340-1.png 768w\" alt=\"\" width=\"277\" height=\"123\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small business owners feel pressure to be everywhere but the actual solution is to meet your audience where they are. Vanessa Jackson, Vice President of Sweetness at The Lemon Ad&#8230;<\/p>\n","protected":false},"author":33,"featured_media":33596,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":"","_links_to":"","_links_to_target":""},"tags":[],"tribe_events_cat":[88],"class_list":["post-34115","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-access-to-capital","cat_access-to-capital"],"acf":[],"aioseo_notices":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/tribe_events\/34115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":2,"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/tribe_events\/34115\/revisions"}],"predecessor-version":[{"id":34117,"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/tribe_events\/34115\/revisions\/34117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/media\/33596"}],"wp:attachment":[{"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/media?parent=34115"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/tags?post=34115"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.wbdc.org\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=34115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}