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Trademarks in the U.S.
October 24, 2017 @ 1:00 pm - 3:00 pm| Free
For small businesses participating in the SBIR/STTR program understanding Intellectual Property (IP) – Patents, Trade Secrets, Trademarks, and Copyrights – is necessary to protect your ideas, products and product names in today’s knowledge economy. These 90-minute webinars have been designed specifically to address the most common IP issues facing small businesses funded by the SBIR/STTR program. They will cover all aspects of Intellectual Property protection as well as help you understand your IP Data Rights under the SBIR/STTR grant/contract.
Space is limited to 250 people per webinar! Register early!
Presenter: Scott Baldwin, Senior Staff Attorney, Office of Trademark Quality Review and Training, USPTO
his module will help you to understand what a trademark or service mark is and how they differ from a domain name or a business name registration. You also will learn how to select a strong mark that is legally protectable and federally registrable, how to search the proposed mark to identify potential conflicts with prior registered or applied-for marks, how to apply for federal registration of the mark with the U.S. Patent and Trademark Office (USPTO), and the differences between federal and state registration of marks. This module also will clarify that trademark rights in the U.S. arise from use of a mark in connection with goods or services. Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant’s claim of ownership of the mark, legal presumption of ownership nationwide, and exclusive right to use the mark on or in connection with the goods/services listed in the registration. Applicants for federal trademark registration are not required to be represented by an attorney, but this module will help you understand why using a trademark attorney may be very beneficial. The module also will explain what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter and how to avoid “scams” perpetrated by companies that request fees for services that the USPTO does not require.