Women’s Business Development Center Joins the Small Business Saturday Coalition for the 10th Annual Small Business Saturday® to Help Support Small Businesses

Women’s Business Development Center (WBDC) today announced it has joined the Small Business Saturday Coalition and that it will, together with American Express, support this year’s Small Business Saturday® celebration, which takes place on Nov 30. Small Business Saturday is a day dedicated to supporting the independent businesses that make our communities unique and provide invaluable contributions to our economy.

“Small businesses are the driving force for local economies and the WBDC is dedicated to their success,” said Emilia DiMenco, President and CEO of the WBDC. “Small businesses make huge financial and cultural contributions to our communities day in and day out. We invite Chicagoans to join us in kicking off the holiday season by shopping local and supporting our neighborhood businesses throughout the year.”

Small business retailers are a great place to buy the perfect gifts for your loved ones while sustaining local businesses. The WBDC supports and partners with many small business retailers. This year, some of our favorites include:

  • Delicious handmade treats by Ms Jana’s Candy.
  • Chocolates to treat any sweet tooth from Vosges Haut-Chocolate.
  • Baked goods from Vanille’s Patisseries.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2018, U.S. shoppers reported spending an estimated $17.8 billion at independent retailers and restaurants on the day, according to the 2018 Small Business Saturday Consumer Insights Survey.1 In addition, the Small Business Economic Impact Study2 from American Express found that an average two-thirds of every dollar ($0.67) spent at small businesses in the U.S. stays in the local community, meaning a consumer’s local impact during the holiday shopping season can be significant.

Small Business Saturday celebrates the diversity of small businesses across the U.S. and Women’s Business Development Center recognizes the importance of supporting small businesses, the jobs they help create, and the culture they foster in local communities. The Small Business Economic Impact Study2 also found that in addition to small businesses directly employing members of the community, spending by those small businesses and their employees in the area also supports local jobs – in fact, for every ten jobs at a small business another seven are supported in the local community.

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.

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