“Say Less, Sell More”: A Sales Workshop for Intentional Business Leaders

“Say Less, Sell More” is an intensive 3-day interactive sales workshop designed for Illinois business leaders who want to move beyond theory and who are not afraid to master the art of persuasive, authentic sales conversations. This is NOT another ‘lecture-based’ seminar. It’s hands-on performance workshop where you will experiment, rehearse, and refine real-world scripts that convert. EXPECT GUIDED SCRIPTING EXERCISES & INTERACTIVE BREAKOUT ROOMS.

Participants will explore the psychology of influence and communication frameworks that underpin successful selling. Then participants will then immediately apply these insights through role-play, improve-style exercises, and peer-to-peer scripting drills.

By the end of the 3-day workshop, participants will walk away with tested, high-impact scripts tailored to their specific product/service, and the confidence to deliver them naturally in any setting. This workshop is for business leaders ready to communicate with confidence, attract aligned clients, and sell in a way that feels genuine, not forced.

Course Topics

SALES FOUNDATIONS | SCRIPT CRAFTING | DELIVERY | MASTERY

• Sales Foundations
  • Understanding Buyer Psychology & Purchasing Behavior
  • Identifying Your Sales Cycle & Critical Aspects of Your Customer’s Journey
  • Developing Your Sales Funnel
• Script Crafting
  • Writing and Adapting Core Scripts for Different Audiences
  • Closing the Deal
• Practice & Delivery
  • Interactive Exercises & Simulations
  • Overcoming Objections
  • Integrating Emotional Intelligence & Storytelling
  • Adaptive Responses
• Mastery
  • Translating Prep into Confident Performance
  • Refining Tone, Presence, and Rapport
  • Building Long-Term Client Relationships Grounded in Trust & Credibility

Show up with your voice. Leave with a strategy. Secure your spot and close your next sale with confidence.

Course Details

Business Age: Two Years or More  

Business Location: Illinois

Annual Revenue: Minimum $50,000   

Status: Working on Business Full-Time 

Required: Participation in Interactive Scripting Exercises

The Illinois SBDC at WBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and the Illinois Department of Commerce & Economic Opportunity. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance, please contact (312) 853-3477 ext. 100.