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The Growth Lab | Pilot Episode
April 22 @ 12:00 pm - 1:00 pm

We are excited to introduce something brand new from WBDC: The Growth Lab.
The Growth Lab is a dynamic advisory series where entrepreneurs bring their real business challenges to a panel of experienced advisors and subject matter experts. In each session, one founder takes the “hotseat,” sharing the questions keeping them up at night while our panel of advisors delivers strategic insight, honest feedback, and actionable guidance.
This is not a webinar. This is not a workshop. This is real talk, real challenges, and real solutions, filmed and shared so that every entrepreneur watching walks away with something they can use.
PILOT EPISODE — Join us live April 22 | 12PM
For our very first episode, we are thrilled to feature:
Pauline McKinney, Founder of Be The Data Hero
Pauline has spent over 20 years helping high-performance organizations turn data into decisions. Now she’s bringing that same power to small business owners, and she’s bringing her biggest business challenge to The Growth Lab. Watch as she works through how to communicate her value, connect with her ideal clients, and grow her reach in a market that doesn’t always speak her language.
Advisory Panel
Kinga Kosmala | Director, Entrepreneurial Business Program and Services, WBDC
Maura Downs | Chief Program Officer, WBDC
Regina Williams | Director, Entrepreneurial Program and Services, WBDC
Together, they’ll dig into Pauline’s questions, dive into her challenges, and offer strategic guidance.
What to Expect
- Meet the founder and hear her story
- Watch a live advisory panel tackle her real business challenges
- Walk away with insights you can apply to your own business
You can join us live as a webinar and be part of the experience in real time, or catch the full episode on our YouTube channel after it airs. Either way, you won’t want to miss it.

