Ask AI, Then Ask Your Customer

Have a business idea or a new product or service you’d like to offer through your existing business?

Before you invest significant time or money, find out what potential customers actually need and whether your idea appeals to them. In this practical Illinois SBDC at the WBDC webinar, you’ll learn how to:

1. Describe who your idea is for and how it could help them
2. Identify what you need to learn from potential customers
3. Use AI to develop better questions
4. Talk with customers and use what you learn to decide what to test next

You don’t need AI experience or an AI account. We’ll demonstrate how AI can help you prepare, but the real insight comes from talking with people.