Lunch and Learn: Creating an Actionable Marketing Plan

The Illinois SBDC at the WBDC is partnering with the Chicago Chapter of the American Marketing Association to offer “Creating an Actionable Marketing Plan.”

Learn how to create an actionable marketing plan for 2025 using a simple, “plan-on-a-page” approach. This session will provide you the tools and training to help identify your ideal target audience, define your goals and strategic initiatives, choose the right channels with the right content and set KPIs in order to move the needle for your business.

This one-hour, virtual workshop is for small businesses that manage marketing themselves but need a practitioner to help them get started. What it is:

• 1-hour virtual workshop
• Learn how to create an actionable marketing plan using a simple “Plan on a Page” approach
• For businesses that want to manage marketing themselves but need an expert practitioner to help them get started

This session will give you the tools to identify your ideal target audience, define your goals and strategic initiatives, choosing the right channels and content tactics, and tracking your KPIs What attendees walk away with:

• Start of their own Marketing Plan
• A downloadable template
• Network of like-minded marketers

Featured Speaker | Shanon Lee

As Senior VP of Creative at StudioNorth (B2B brand and marketing agency), Shannon leads a high-performing team of content creators and develops brand strategies and full-funnel marketing campaigns for her clients. With more than 20 years of creative marketing experience, she has worked with Fortune 500 brands, B2B, B2C, and nationally recognized non-profit organizations. Shannon understands the power of bringing a brand’s heart and soul into their marketing communications and believes it’s the only way to truly connect with an audience.

Shannon is a Past President of AMA Chicago, and she led her chapter in receiving the Silver Chapter of the Year award in FY 2021-22.