Smart Marketing: Leveraging AI for Small Business Marketing

In this 1.5-hour workshop, small business owners will explore how to leverage AI—especially tools like ChatGPT, Gemini, and CoPilot—to boost marketing effectiveness and productivity. You’ll start by understanding what AI is (and what it isn’t) and how the platforms we hear about fit into the broader picture of artificial intelligence. The session will unpack how AI works in simple, practical terms, followed by a discussion of key limitations to be aware of when using it. Participants will then learn five smart, actionable ways to use AI for small business marketing—from crafting effective social posts to brainstorming ad ideas—and common pitfalls to avoid. Whether you are new to AI or looking to refine your digital strategy, this session will help you work smarter, not just harder.

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Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.