Managing Director of Entrepreneurial Services Division II and Director of the Illinois Small Business Development Center, Maura Mitchell, shares how market research and exploration can help reduce overhead cost and set up small businesses for success.
So many of the business owners I have worked with have made the mistake of neglecting their due diligence before investing in their new idea. But I can’t blame them. It can be easy to get caught up in the excitement of starting your passion project, and just as easy to avoid any opinions that differ from your own at that stage in the process. However, constructive criticism can be one of the most valuable tools to an entrepreneur.
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