Welcome to our WBE Spotlight Series! Today, we’re thrilled to shine the spotlight on Tammy Broaddus, CEO and Managing Principal of Overflow, LLC. Join us as we delve into Tammy’s entrepreneurial journey and uncover the driving force behind her success in the strategic communications, marketing, and innovation consulting industry.
What inspired you to start your own business?
We believe the problem with innovation is not discovering the idea — it’s getting it adopted. We help our clients create change by moving ideas forward through multi-media campaigns, meetings and conferences, incentive travel and full-scale event production.
What is a business milestone or achievement that you are most proud of?
Overflow, LLC is a 2024 Top 10 Small Business in Kansas City and Fan Favorite as awarded by the Greater Kansas City Chamber of Commerce
What challenges have you faced as a woman business owner, and how did you overcome them?
Challenges faced as a business owner are not unique to being a woman. The fact is entrepreneurship is not easy. Entrepreneurship requires vision and risk taking, influence and tenacity, and most importantly, the ability to lead your company to create value for clients.
What advice would you give to aspiring women entrepreneurs?
Build your network of supporters, maintain trusted advisors and learn how to effectively say no. Remember, “never give from the depths of your well, but from your overflow” – Rumi.
About Overflow, LLC
For the past 9 years, Overflow has been helping changemakers create compelling stories and experiences to drive the adoption of their innovative ideas. Guided by the principle that the real challenge in innovation is not discovery, but adoption, Overflow’s work begins by asking clients “What do you want people to believe so behavior change follows?” Overflow’s approach places strategic storytelling at the heart of their process, leveraging experience design and creative production to ensure ideas are understood, adopted, and shared effectively. By empowering clients to craft compelling stories that resonate with their target audiences, Overflow accelerates the path to idea adoption, helping changemakers achieve the impact they seek. With a proven track record of success, Overflow continues to be a trusted partner for organizations and individuals looking to drive meaningful change.
Build your network of supporters, maintain trusted advisors and learn how to effectively say no.