SAVE THE DATE | WBDC 2024 Midwest Business Conference 9.12.24

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Plan for Profit Winter 2023 | Application Deadline

February 9, 2023

A Guided Process for Developing Your Business

Each session focuses on a critical aspect of business development and then allows time for you to draft part of a plan. To strengthen your skills, you get feedback from other participants. Moreover, a vast array of online tools are discussed that will assist you research questions related to finding your target market, analyzing your competition, and developing your business.

Upon completion of the program and a solid business pitch, you will receive a Plan for Profit program certificate.


Module 1: Foundation and Vision

  • Write the first draft of your executive summary.
  • Determine market needs at the industry level.
  • Identify your target market.
  • Build a company overview.
  • Pitch your idea to your peers.

Module 2: Marketing and exposure

  • Write about your competition.
  • Describe your company’s strengths and weaknesses.
  • Develop marketing strategies and tactics.
  • Identify how to engage clients through online marketing.
  • Determine marketing costs and timing.

Module 3:  Financials and Finesse

  • Complete pricing, sales estimates, and expenses research.
  • Create initial financial projections.
  • Deliver a presentation to a panel of lenders and business coaches to support your efforts in articulating your business pitch.

Program Benefits

  • Determine key market needs and identify your target market.
  • Analyze your company’s marketing strategies and strengthen your brand.
  • Access financial advising and loan assistance.
  • Receive one-on-one mentoring.
  • Access in-person or online training.


  • Must attend the virtual two-session boot camp before the Plan for Profit six-week program.
  • Be committed to only one business venture idea that you plan to develop.
  • Make an appointment with our Director of Entrepreneurial Services to help assess your idea and your readiness for this rigorous program.
  • Bring your laptop/ tablet device.
  • Complete Plan for Profit application.

Bootcamp Sessions

Session 1: Thursday, February 16, 2023 | 9 am – 11 am, CST

Session 2: Thursday, February 23, 2023 | 9 am – 11 am, CST



Every Thursday from March 2 – April 6, 2023

9:00 am – 11:00 am, CST


Via Zoom



Prerequisite Bootcamp Sessions:

Bootcamp Sessions

Session 1: Thursday, February 16, 2023 | 9 am – 11 am, CST

Session 2: Thursday, February 23, 2023 | 9 am – 11 am, CST


Maura Mitchell
Managing Director, Entrepreneurial Programs and Services

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